Can we say that Hitler consciously used techniques to manipulate people, especially at the beginning of his career? What about Nelson Mandela's speech on April 20, 1964? Was it pure charisma?
Why do we accept natural charisma but reject learned persuasion, even when both serve the same goal?
We can all agree that persuasion is a must-have skill in business and leadership. Persuasion is the ability to convince others that your viewpoint is correct so they willingly move in the direction you propose—or at least come to an agreement that satisfies you both.